Waste Management
Background
Based in Houston, Texas, as a maturing and household name for waste solutions, Waste Management wanted a brand refresh. Their aim was to lean towards their environmental stewardship and be a leader in their category.
Idea
Launching in 2022 as “WM,” the rebrand brings itself to a new era where they are seen as category leaders with sustainability at the forefront. Working closely with their internal team, an undertaking of overhauling the brand from top to bottom required rethinking of brand guidelines, social and video content, a brand introduction reel, content strategy, illustration directions, internal templates, and Thought Leadership branding. The results was a clear, yet comprehensive rebrand with a confident design language rolling across all touchpoints from social to physical branding of their truck fleet as well as their lineup of dumpsters.
Credits
Created at Public Address
Creative Director: Chris Braden
Lead Designer: Anastasiya (Annie) Milova
Designer: Lenny Kai Yang
Year
2020