NoFrills
Background
When it comes to dominating the Canadian grocery market– NoFrills has a lot to prove. Their commitment to giving Canadians the best value. After the success of their Hauler’s campaign, they needed a new campaign to bring their politics up to speed with the rising cost of living and food prices.
Idea
One23West’s campaign “The NoFrills Thing To Do,” was driven by NoFrill’s doing the right thing by introducing 3 new value propositions: Fresh Guarantee (if it’s not fresh it’s free), Throwback Prices (select items that are pre-pandemic pricing), and Raincheck + Points (if it’s not in stock, you get the current price + PC Optimum points). We created a bold new approach on introducing these values creating something fun and energetic.
As a part of the brand refresh– I was asked to present to an internal townhall on the new platform and design system and answer any internal brand team questions to ensure consistency in design and rollout.
Credits
Created at One23West
Executive Creative Directors: Mo Bofill, Bryan Collins
Creative Director: Steven Kim
Designers: Lenny Kai Yang, Shaun Samson, Ming Mikaeo, Jake Lim
Writer: Kyle Waye
Year
2023