Netflix: The Most
Background
Netflix wanted to create a social channel for the LGBTQ2S+ community. The brand needed to feel inclusive and welcoming.
Idea
Our approach at Public Address was creating an inviting and embracing environment that was honest, raw, and quirky. Inspired by the chromatica movement– the Most’s humanist wordmark was created in a rounded bubbly treatment to show the varying degrees of body types in the LGBTQ2S+ community. The fluidity of the background aided the overall design system in making expression feel fluid. A toolkit was created with various treatments to help aid the internal design team on creating quick assets for social media.
Credits
Created at Public Address
Creative Director: Jacqueline Lane
Design Director: Elliot Vredenburg
Designer: Lenny Kai Yang
Year
2020