BC Children’s
Hospital Foundation
Background
BC Children’s Hospital Foundation needed a rebrand and refresh to gain new donors. Targeting millennials to carry on the legacy of ongoing donations in order to provide the best care possible.
Idea
One23West helped to create a new brand platform— Small is Mighty. Never doubt what small can do. Nothing groundbreaking or world-changing starts that way. It starts small. One child. One scientific hunch. One dollar. One small step at a time, that grows into something big—something that can save lives. As the existing needed to be retained, we working around the current logo by creating a new lockup for our brand platform centred around Queens Compressedd by Kilotype. The design system needed to be flexible– email marketing assets, print, digital, and donor material. With that in mind, a toolkit of assets such as background patterns, colour combinations, type usage systems needed to come into place in order for their internal team to use with flexibility and ease.
Credits
Created at One23West
Executive Creative Directors: Jeff Harrison, Mo Bofill, Rob Sweetman, Bryan Collins
Creative Director, Writer: Kate Roland
Lead Designers: Lenny Kai Yang, Jake Lim
Shine Magazine Designers: Carol Hung, Lenny Kai Yang
Year
2022